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This site has the following on the site, "Weber Jewelers! Your number one source for fine Jewelry in the San Francisco Bay Area." We noticed that the web site also said " We stock a large collection of fine Diamond and Gold Jewelry, as well as hundreds of custom pieces in rare Platinum and White Gold." It also stated " We also buy Gold and Diamonds! Our expert goldsmiths have over 70 years of combined experience, and specialize in making custom design jewelry and turning your idea of a perfect ring into a real life work of art." The header had Jewelry as the highest ranking keyword. It was followed by Diamond Sale, San Francisco Jewelry, and Custom Design which isn't as ranked as highly as Jewelry. The next words the site uses is Diamond Ring. Wedding Band was also included and might not be seen by web engines.